Whitelabel app store platform
Team augmentation for all-in-one whitelabel solution to create, brand, and launch your app store platform
Before coming to Softkit, our client used a legacy content management system and set it up separately for each customer’s app marketplace. However, this process took much time and didn’t cover all the customer’s needs. OpenChannel came to us to create a SaaS product with an outstanding level of customization and minimum time to market. See below how Softkit managed to create such a platform, so no one will understand that an app store customized on OpenChannel is not a self-developed product.
Country
Canada
Technology
Java 11, Angular, React
Cooperation
11.2019 - Ongoing
OpenChannel
Is software that helps build and manage an app ecosystem without building it from scratch.
It is suitable for those who want to:
Expand their marketplace functionality
Integrate the marketplace into their product.
-40%
Decreased customers time to market
+500%
Conversion rate
+150
New customers onboarded
+80%
Customer satisfaction rate
Our client evaluated the most important KPIs after a half-year and shared it with us:
OpenChannel Has Been Acquired By Stripe
Stripe is a global technology company that builds economic infrastructure for the internet
2+ years
Of successful cooperation between OpenChannel and Softkit
6 month
After the start of joint work was released MVP
9 professionals
Dedicated to the OpenChannel project development team
What we did to develop the solution
Created a complex, high-quality marketplace provider software
Added open-source version website templates to build more trust in solution quality
Developed a SaaS product that allows UI customization
Provided customization services for software clients to make their marketplace look unique
Custom functionality of Saas-ready solution:
Notification system for app developers regarding app status update
Third-party payment integrations
App analytics and usage metrics
Two versions of the website on Angular and React for a better user experience
Resource management functionality
Our Results
Got a project in mind? Start a conversation
Get in touch with us to discuss new product ideas and business opportunities.
Contact usValue delivered
App store building process
Before
Client's idea was to create a site builder to allow their customers to construct a website using pre-made templates
Efficient add store solution development process
After
We offered not to develop the site builder but allow clients to download and customize their app store website in react or angular version by uploading the source code first. Thus we avoided all the dozens of limitations and problems the site builder has and increased the app store developments process.
Engaging new customers
Before
The client manually customized the site for each customer. Time spent on customization limited their opportunities, and it was a challenge to bring in more customers.
New customers engaged per 2 month
After
Client’s customers can choose selve-serve approach and customize and host the app marketplace and partner portal front-end sites by themselves.
New features development
Before
Implementing essential features like customers' and developers' login to the app store, multi-tenant architecture, Stripe payment, and others using WordPress could be hard and time consuming.
Features developed by sprint (two weeks)
After
Having SaaS solution app marketplace owners can attach their auth provider and configure custom SSO (OAuth2, OpenIdConnect, SAML) for secure login. So general features implementation time was cut down by 77%.
Time to market
Before
The client had a legacy system on WordPress and the customers should wait for a couple of months once their site version is available.
Decreased time to market
After
The app store can be created and launched in 4 weeks max as the platform has 6 already defined layouts and easily customizable websites.
Defect removal effectiveness
Before
Previously manual testing was less than 75% efficient in finding bugs or defects during the development phase.
Defect removal effectiveness increased by 26 percentage points
After
With automated testing we’ve implemented, the defect removal efficiency level have climbed to a respectable 96%.
Essential features we implemented for SaaS solution
Custom SSO (OAuth2, OpenIdConnect, SAML)
Ensures secure login for app store users
Multi-tenant architecture
Provides high levels of scalability, and security for separating customers data
Third Party Payment Gateway (Stripe)
More options for payment customization, seamless payments
Role-based access control (RBAC)
Supports users having multiple roles with specific permissions for each one
Data Security compliance OWASP
Assures a base for testing web application technical security controls
Real time reporting and analytics
Allows to thrive and reach optimal productivity by gathering up-to-the-minute data
Custom API
For integrating with our backend, rate limiting and provisioning
3 components of app marketplace software provider:
Fully Featured site for app store customers
OpenChannel automatically handles all credit card processing, developer payouts, and taxes. Also, it has no limits on how apps can be installed.
Where marketplace users can search, discover, buy and launch products within the app store. It’s like a Chrome web store. The app ecosystem has a structure like categories, tags, and app types. They all can be defined in the admin panel.
Partner portal for app developer
Developers also have a complete set of app analytics and usage metrics to know how well their apps are doing on the app store.
App developers can quickly register on a platform and submit their applications. They are notified of status updates, whether their applications have been approved for listing, and can submit and manage updates to their apps.
Ecosystem owner dashboard
OpenChannel provides a real-time app, user, and developer analytics and gives data about the apps and platform's views, downloads, sales, and popularity.
It's a place to manage the entire app ecosystem. In the admin panel, you can review, approve, suspend and reject apps and communicate with developers to help them throughout the implementation.
Client Review
Softkit has been performing up to standards and has met all milestones set up by the client accurately and on schedule. The internal stakeholders are particularly impressed with the team's approachable nature and open and transparent communications.
